Informed by audits, research and creative strategy, Hotel Palette can create unique concepts for new hotels, or help existing brands to evolve or reposition. Our approach is modular and collaborative, so you can build your own tailored consulting package.


Property audit
Market research
Concept development
Guest experience planning
Interior design strategy
Marketing strategy

We prepare detailed briefs for creative and operational teams to ensure a cohesive and joined-up brand experience, from copywriting to interior design and everything in between. We can hand over research presentations, or continue to build the perfect team of collaborators and take care of project management…


Brand development
Web design and build
Product and packaging design
Interior design
F&B development
Spa and wellness offer

Looking for something a little more long-term? I’d love to join your team to offer ongoing support for continual development.


Brand management
Mystery guest services

Guest Experience

We map out the guest journey from booking to check-out, considering how this could be slightly tweaked or entirely curated to meet and exceed guest expectations, from the quality and consistency of service to bathroom amenities and ambience.

Marketing Strategy

Tailored advice on content marketing, influencer strategy, PR, creative campaigns and digital marketing based on competitors’ activity and audience behaviours. Where can your audience be reached online, and how can you target new markets?

Creative Direction

An audit of branding and visual identity, brand storytelling and concept development. Is your branding compelling and cohesive with the brand purpose? We work closely with a number of talented brand, design and web development collaborators should you wish to refresh or rebrand with a trusted partner.

Mystery Guest

Mystery guest overnight stay with detailed follow-up report on findings, an ongoing audit of improvements and where service might be falling short comparitive to previous visits, and a checklist of suggested changes. Recommended quarterly.

Holiday Rentals

We also consult on holiday cottages, short term rentals and Airbnb properties. We offer strategic and creative advice to maximise occupancy and rates, and can also offer interior design, styling and photography services to help improve click-throughs and bookings on rental listing sites and encourage social media sharing.

Contact Hannah

If you are looking to develop an existing or brand new hotel concept,
guest experience or creative strategy, I’d love to help.



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