Through audits, workshops, strategic planning, research and creative direction, Hotel Palette can help build the foundation of a great hotel, or help an existing brand to move in another direction.

Change takes bravery but it doesn’t mean taking risks. Our consulting process, whether you need one specific service or more, is modular, collaborative and tailored to your needs.

What we offer

Concept development
Guest experience planning
Market research
Brand, design & web
Interior design strategy
Marketing strategy
Mystery guest services


All the things
in between.

Guest Experience

We map out the guest journey from booking to check-out, considering how this could be slightly tweaked or entirely curated to meet and exceed guest expectations, from the quality and consistency of service to bathroom amenities and ambience.

Marketing Strategy

Tailored advice on content marketing, influencer strategy, PR, creative campaigns and digital marketing based on competitors’ activity and audience behaviours. Where can your audience be reached online, and how can you target new markets?

Creative Direction

An audit of branding and visual identity, brand storytelling and concept development. Is your branding compelling and cohesive with the brand purpose? We work closely with a number of talented brand, design and web development collaborators should you wish to refresh or rebrand with a trusted partner.

Mystery Guest

Mystery guest overnight stay with detailed follow-up report on findings, an ongoing audit of improvements and where service might be falling short comparitive to previous visits, and a checklist of suggested changes. Recommended quarterly.

Complaints Handling

We offer a one day group workshop with your key team on how to deal with myriad customer complaints, including practical ‘what-if’ troubleshooting exercises, and communication techniques that will turn an unfortuate mishap into a productive situation, ensuring guest will continue to return time and time again.

Holiday Rentals

We also consult on holiday cottages, short term rentals and Airbnb properties. We offer strategic and creative advice to maximise occupancy and rates, and can also offer interior design, styling and photography services to help improve click-throughs and bookings on rental listing sites and encourage social media sharing.

Contact Us

If you are looking to develop an existing or brand new hotel concept, guest experience or creative strategy, we’d love to help.



+44(0)7722 007 881