Immobilised by the ongoing coronavirus crisis, the hotel industry is in a state of shock. We’ve helped our friends in hospitality to plan for the future and prepare for a new reality in travel and tourism, and have compiled our findings into this short recovery guide in the hope of reaching a wider network of hoteliers.

In this issue, we explore the ways in which proprietors can rethink their mission post-Covid, and why everyone should embrace the accelerated trends of technology, wellness and community. We look at future trends and how we’re likely to travel in the future. We consider how the physical disconnect from guests has forced brands to build virtual relationships that will eventually help them to serve guests better and more compassionately than ever before.

Hotel Palette hopes to help hotel brands stay relevant, competitive and, most importantly, in business during this time.

If you would like to order a copy of Thoughts #1, please email Hannah.