Thoughts is our quarterly paper that explores hospitality in the context of future trends, culture, technology and global issues. If you would like to order a free copy of the latest issue, please email us.

Working with Influencers

Influencer marketing is a highly effective way of getting in front of new guests on social media

Reinventing the Country House Hotel

The British country house hotel is evolving. How can rural venues keep up?

8 ways to improve a holiday rental

Ready to take your holiday cottage or Airbnb property to the next level? Replicate the hotel experience with these tips.

The Luxury of Seclusion

Socially-distant stays are the order of the day. We examine the trend and explore the ways in which hoteliers can adapt.

Healthy Hotel Design

We look at wellness within hotel design and the importance of light quality, biophilia and a thoughtful balance of public and private space.

Olfactory Branding

Hannah explores the power of bespoke fragrance in hotels and looks at how it could be (and when it should never be) utilised, on every budget.

Introducing Hotel Palette

Our imaginary hotel is the perfect storm of service, soul and style. Hannah reveals the must-haves of her ultimate stay.

Destination Marketing

As international travel recovers, we must explore clever and thoughtful ways to appeal to the domestic market.

Covid-19: The Meaning of Hospitality

The meaning of hospitality is a compelling and curious conversation to be having in the 2020s.

Covid-19: (Re)opening ceremony

The true lift on lockdown will be decided by individuals who rebook only when they feel comfortable to do so.

Covid-19: The Future of Travel

It’s time to stride into a new era with trend forecasts and a future brand roadmap to ensure your business stays ahead.

Covid-19: Absence makes the heart grow fonder

It’s important to remember that while we are desperate for bookings and revenue to return, guests are also longing to check in.

Covid-19: Wine and Dine

Food and beverage operations will be tricky to navigate in a post-Covid environment.

Thoughts #1: Coronavirus Special

Immobilised by the ongoing coronavirus crisis, the hotel industry is in a state of shock. We’re helping to plan for the future and prepare for a new reality in travel and tourism.

Covid-19: Content Creation

Now is the ideal time to, metaphorically, get in bed with your customer.

Covid-19: Immediate Steps

As lockdown eases with varying restrictions still in place, here's what you need to do.

Checking in When You’re On

Hotel Palette is campaigning to make a range of eco-friendly tampons and pads a standard part of bathroom amenities in hotels across the UK.

Why Sustainability Matters

Sustainability is vital for the future of every industry, and the hospitality sector is no different. We examine the environmental impact of the hotel industry and what changes are happening.

Contact Us

If you are looking to develop an existing or brand new hotel concept, guest experience or creative strategy, we’d love to help.



+44(0)7722 007 881

Keep dreaming ☁️ our Souvenir Shop is coming soon